MGT233 Essentials of Marketing (20 credits)

Year Running: 2016/2017

Credit level: F5

Pre-requisites for

MGT3006 MGT3006 MGT3008 MGT358 MGT380 MGT382 MGT397 (when the module is running)

Description

This module aims to introduce the field of marketing to Level 2 students. The coverage will include the basics of marketing strategy including segmentation, targeting and positioning as well as the practical domains of strategy development like product and brand management, services marketing, pricing methodologies, promotional strategies, distribution and logistics.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	170.0
Lecture	20.0
Tutorial	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	100 %	S2

Teaching methods and assessment displayed on this page are indicative for 2023-24.